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Our Team

Giuseppe "JP" Piccinini

Giuseppe "JP" Piccinini

CEO

With more than 22 years in the international restaurant industry and time spent at some of NYC’s most notable establishments, he knows how to set the tone for a fine dining experience.

Giuseppe "JP" Piccinini

Giuseppe "JP" Piccinini

CEO

With more than 22 years in the international restaurant industry and time spent at some of NYC’s most notable establishments, he knows how to set the tone for a fine dining experience.

Jerry Martinez

Jerry Martinez

CFO

With more than 22 years in the international restaurant industry and time spent at some of NYC’s most notable establishments, he knows how to set the tone for a fine dining experience.

Sameer Bhatia

Sameer Bhatia

CPA

Sameer Bhatia is the co-founder and managing partner of BW Group, Inc. Sameer has overall firm and tax client service responsibility. Sameer specializes in the real estate and

Justin Tracy

Justin Tracy

CTO

Justin is a serial Saas developer, personally responsible for building from the ground up over five start ups that collectively sold for over 1 billion in revenue.

Geoff Lewis

Geoff Lewis

Title Legal Counsel and President

Geoff is a highly accomplished real estate and franchising executive with multi-national experience as (1) President of AcrePro, LLC, (2) Vesuvius Holdings (parent company of JPAR Franchising and JP & Associates REALTORS); (3) Chief Executive Officer of JPAR Franchising, LLC; (4) President of RE/MAX Holdings, Inc., a NYSE global real estate brokerage franchising and brand marketing company; (5) senior executive of a NYSE multi-national manufacturing company; (6) senior executive of a NYSE health care REIT, and (7) an attorney with Jones Day. Geoff holds a J.D. from the University of Virginia School of Law, an MBA from the University of Colorado and a BA from Brigham Young University.

LaTascha Durden

LaTascha Durden

LaTascha Durden, CEO of Levelup HR, has over 20 years of diversified experience in both public and private companies of all sizes and stages. LaTascha's long standing career in the human resources arena and her US Army experience has solidified her as a leader. She has demonstrated success in maximizing company’s human capital performance and growth by implementing efficient business systems; process improvement; and leading the business transformation through strategic decision making and relationship building. She is renowned by her peers for her passionate, inclusive and developmental leadership style, strategic insight, and analytical mind.

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